Data categories for creating an individual customer profile.

• Last name
• Title
• Address
• Salutation
• E-mail
• Telephone number/mobile phone number
• Initials
• Fax

• Date of birth
• Marital status
• Family members
• Driving licence category 
• Profession
• A possible time when you need a new vehicle, your interest in BMW or BMW i vehicles and services and your requests for information and test drives, etc.
• Preferred or current BMW Dealer or BMW branch
• Interests and hobbies
• Preferred method of payment
• Vehicle identification number and further attributes linked to it, such as model, equipment, initial registration
• Company name, your relationship with this company, if you use a business vehicle or are our contact person for this company

• Customer number/customer ID 
• Contract number

• Ratings concerning your willingness to recommend your BMW accounts and apps to others and your satisfaction with them
• Receipt of offers
• Vehicle purchase data including model, configuration, date of purchase, date of registration, registration number, order date, delivery date, owner, list price
• Warranty information
• Residual value of your vehicle
• Voluntary information in the context of your BMW insurance policy (e.g. vehicles in the household, use of mobility services)
• Purchase of spare parts, lifestyle products and accessories
• Data collected at BMW Dealers and BMW branches (such as vehicle handover date, customer requests, advisory information, if applicable the salesperson or service consultant looking after the customer, contact time and contact type, service history)
• Campaign history and feedback (customer and potential customer care programmes and direct marketing measures)
• Information you have provided about other makes and used cars, for instance
• Participation in events, location 
• Request, complaint and service history

If you have a ConnectedDrive account, the following data can be used in addition to the account data:

• Fuel tank fill level
• Remaining range
• RTTI data (input navigation data) if you have consented to location data processing
• Exterior temperature
• Position (solely the rental or parking position if the vehicle is parked, and only with an activated ConnectedDrive account if you have consented to location data processing)
• Mileage in kilometres
• Average speed
• Use of digital services

If you have registered or logged in, the following data can be used in addition to the account data:

• Average app usage data (click behaviour within the apps)
• Location information if you have consented to location data processing
• Use of online entertainment (such as frequency of service usage)
• Use of the BMW Group websites visited
• Cookie data (depending on your consent to the Cookie Policy)
• Use of the BMW social media website pages (such as forum visits and posts)